After the discovery of SEOMofo that Google not counts characters but pixels of a page title, I had to made a “tool” for it. And by “I”, I mean my good friend Yoeran. The tool measures the amount of pixels of any given page title, just like Google does nowadays.
After some experimenting, I found out that the maximum width of a page title is between 466 and 496 pixels. Since Google determines all by itself what to show as page title on a SERP, you better make sure that your expanded page title is relevant to the content. E.g. filling a page title with 121 “|” characters won’t work – Google will replace your page title on the SERP.
Ok, it’s not the most nifty SEO tool you’ll ever see. But I’m sure you’ll be as excited as I was when you break the rule of maximum 70 characters in the SERP.
Do you want to use the Page Title Pixel Meter in your own projects? Grab the code and drop me a line or a link. Make sure you view the source of the iFrame. You can use and distribute it freely. Just leave the comments in the source and you are good to go. If you implement the script and dropped me an e-mail, I will add your project on this page (including link).
There are some scenarios the script will be of added value, e.g.:
Give your users direct visual feedback of how many pixels wide their page title will be. Break the 70 character rule and give your users the freedom of pixels.
With the excellent SeoTools for Excel you can do this from now on directly in Microsoft Excel:
=IF(PixelWidth(“My title”;”Arial”;18)>482;”Too long”;”Ok”)
What?! Don’t have SEOTools for Excel yet? Get it now. It’s Excel-lent :) Thanks Niels